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VISIONS

2020-2026

[Web Design, Logo Design, Branding, Interior Design]
Brick & Mortar Space in Point Reyes Station, California

VISIONS began in 2020, born from a desire to support community and creativity during uncertain times. Three friends came together with a deep love for community, art, music, and meaningful objects.

What began as an experiment evolved into a gathering place—part shop, part studio, part portal for creative exploration.

WEB DESIGN

Designed and built the e-commerce website for VISIONS on Shopify, translating the warmth and curiosity of the physical space into a digital experience. The site needed to function as both an online shop and an extension of the community gathering place—somewhere you could browse local goods, discover workshops, listen to playlists, and get a sense of what makes the space special.

Collaborated with local photographers and filmmakers to create imagery that felt alive and grounded in nature. The result was a site that supported both online sales and the wider story of VISIONS.

VISIT SITE HERE

LOGO & BRANDING

Visual identity for VISIONS ~ a minimal, geometric logo designed to be recognized and timeless. The design needed to work across multiple applications: storefront signage, product packaging, stickers, tote bags, social media.

The geometric form suggests both structure and abstract openness. Minimal, grounded, and unique, this design can be used across many mediums. This logo design utilizes solid visual language supporting a space devoted to creativity, community, and discovery.

INTERIOR DESIGN

The VISIONS space has become a beloved local hub; both intimate and expansive. Designed with intention and flow, the 352 sq. ft. space is thoughtfully built to maximize every inch and features a custom-built loft that doubles as back stock and office space.

Collaborated with local woodworkers to design and build the interior using locally sourced lumber. Every element ~ shelving, display tables, the loft structure ~ was custom-made specifically for the space, honoring both function and flow.

The design prioritized curved edges, creating a soothing space that feels both inspiring, safe, and experiential.

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